This collection is the culmination of a lengthy design process and an interesting experiment of the floral image in all its pluralism. From abstracted flowers in acrylic paint and antique-looking lace to natural history museum, botanical gardens and scientific drawings.

Bloom explores fragility and toughness. Choosing one of the most saturated and established symbols of femininity, 'fragile' and 'beautiful' as they have been defined to be, to re-signify them with meaning, and in that way, open a discussion on  how we might understand the' the feminine'. A girl dose not need  to dress boyish to be cool, the lingerie and home wear can be comfy, feminine and still be tough